Brands used to spend ad dollars to find prospects who needed their services. Now they rely on content marketing to increase brand awareness and reach more qualified leads at a lower cost. Here is a small sample of the content marketing projects I've worked on with clients.
Like many start-ups, the real-time customer scoring platform Salesmachine was eager to find new ways to capture the interest of prospects, influential bloggers, investors, and tech journalists through content marketing. We've started publishing how-to articles for SaaS providers interested in growth, and we'll continue using customer success stories and in-depth guides to solidify the company's place in the crowded tech market.
I am responsible for all aspects of content strategy, writing, and editing on the blog and website for ReddingHipReplacement.com. Delivering on the goal of offering valuable information to patients who are interested in hip and knee replacement, I've been able to craft medically-precise content in a way that inspires confidence and fuels informed medical decision-making.
KIHOMAC provides engineering, prototyping, manufacturing and composite manufacturing to multiple aerospace companies and government entities. To build the company's identity as a trusted expert, I interviewed employees and clients to come up with a series of case studies. Those case studies are now featured prominently on KIHOMAC's website.
When Copilot Labs wanted help creating and distributing valuable content that would be relevant to restaurant owners, we worked together to create a comprehensive strategy that included guest blogs and a series of popular restaurant marketing guide pages.
Like many new technology firms, RightSignature was having difficulty differentiating itself in a crowded market. Through a series of newsletter articles, customer case studies, online guides, and ghostwritten blog posts submitted to technology-related sites, we were able to build an identity and encourage website visitors to take action.
Recruiting.com was interested in integrating white papers into its content marketing strategy. I put together a series of resource guides, focusing on the candidate experience during the job search and recruiting process, to help establish Recruiting.com as a leader in the talent acquisition field and a resource hub for HR professionals.
For nearly four years, I worked one-on-one with Yodle's small business clients to generate localized content as part of the company's Expert Author program. Interviewing hundreds of business owners across dozens of verticals, I was able to leverage client expertise to come up with high quality content for local search optimization.